Yango Tech and Surtifamiliar Partner for Next-Generation AI-Powered Grocery E-commerce in Colombia

Yango Tech, the unified ecosystem offering advanced, customized B2B technology solutions within Yango Group, today announced a strategic partnership with regional supermarket chain Surtifamiliar. This collaboration marks a significant expansion of Yango Tech's presence in Colombia, positioning the company as a key partner in implementing next-generation shopping experiences and smart, AI-driven technology for the retail sector.

The landmark agreement, announced at Góndola—the specialized retail trade fair organized by FENALCO in Cartagena—is Yango Tech’s first comprehensive B2B retail technology partnership in the country. It supports Surtifamiliar's deep-rooted digital transformation efforts, benefiting its extensive network in Colombia.

What is the Yango Tech End-to-End Retail Solution?

At the core of this partnership is the Yango Tech Retail solution, a comprehensive, modular B2B ecosystem designed for grocery and general merchandise retailers. This end-to-end platform utilizes proprietary Artificial Intelligence (AI) to optimize and automate every critical moment of the retail value chain, from initial customer engagement to final last-mile delivery.

Key Components and Data-Driven Benefits for Surtifamiliar

Yango Tech is equipping Surtifamiliar with a suite of technologies engineered for measurable improvements in efficiency, cost reduction, and customer satisfaction:

E-commerce Platform & Branded App: Provides Surtifamiliar a fully customized, scalable platform to launch its branded mobile app, ensuring a faster, more pleasant digital ordering experience and higher conversion rates.
Order Management System (OMS): Enables Surtifamiliar to process orders up to 40% faster by automating order assignment, consolidation, and internal logistics, significantly reducing picker and packer time.
Warehouse & Inventory Management: Provides real-time visibility and predictive analytics to reduce out-of-stock incidents by over 15% and optimize product placement for faster picking within existing facilities.
Route Optimization: Integrates Yango Tech's advanced algorithms to optimize delivery routes, resulting in a typical reduction of mileage by 12% and faster delivery windows for the end customer.
Operational Metrics & Analytics Suite: Real-Time Monitoring & Data Analysis Offers a holistic dashboard for real-time tracking of key performance indicators (KPIs) like order fulfillment speed, on-time delivery rate, and customer satisfaction scores for continuous optimization.

The Market Context: AI and Omnichannel Retail in Colombia

Colombia is rapidly consolidating itself as a key player in Latin America's digital transformation.

"With e-commerce growth that exceeded $105 billion pesos in sales in 2024 according to CCCE figures, the market demands that digital transformation in retail must go beyond just setting up an online store," commented Mark Britton, Country Manager of Yango Group in Colombia. "It’s about strategically integrating technology, data, and artificial intelligence to optimize the entire process—from order placement to delivery. This partnership with Surtifamiliar demonstrates our commitment to future-proofing retail in the region."

Accelerating the Digital Future

This agreement is a key part of a broader Yango Tech strategy to deploy AI-powered B2B solutions across emerging markets. By leveraging its global technological expertise, Yango Tech enables businesses to digitalize operations, reduce overall costs, and enhance service quality.

The partnership with Surtifamiliar solidifies Yango Tech’s presence in the country, showcasing a broad portfolio of services that accelerate the digital transformation of Colombia’s business sector.