Practical guide for e-commerce

Winning combo: a broad assortment and high service level. Apply this 5-step framework to launch and scale profitable online retail

1. 1This report, co-authored by Jane Shavarova, Head of Implementation for Yango Tech, shares lessons from 20+ project launches in the MENA and LATAM region
2. 2The formula for success is simple in theory: find a unique customer need, execute on it, and make it profitable. But in practice, the market's new baseline makes it difficult to stand out and build a sustainable model.
3. 3Our framework helps retailers build a successful strategy from the ground up, starting with a rigorous Market Analysis to identify profitable delivery zones.
4. 4It then defines a Customer Value Proposition (CVP) with a "hero product," followed by a Financial Model to validate hypotheses. The final steps detail optimal Fulfillment and Store Design and a disciplined Project Plan for seamless implementation
5. 5Download the full document to learn more!