Retail MENA - 2024 Recap and 2025 Trends

The rapid growth of e-retail in the MENA region and trends for the upcoming year to enter the retail race

1. 1During last year, over half of customers in Middle East region used mobile phones to browse or buy their shopping. 70% of MENA shoppers prefer digital payment over cash - a staggering 75% increase in 2 years.
2. 2The most common (and the most successful) trigger for new shopping also became online and in-app promotions.
3. 3E-grocery industry growth is not stopping with 46% growth rate - who is leading the digitalized evolution?
4. 4And what about trends? Check out top trends confirmed by our in-house experts on retail.
5. 5Download our short review on MENA retail market, with 2025 trends included.