E-commerce in Latin America is experiencing strong growth, recording a CAGR of 8.50% during 2024-2028 with the gross merchandise value rising to reach US$269.8 billion by the end of 2028.
With Yango Tech's involvement in the region, our Senior Sales Director for Mexico, Gustavo A Moreno, paired up with Abraham Geifman, CEO of Geifman Consulting to talk about the LATAM market.
This webinar delves into the intricacies of building a compelling digital brand for grocery stores. Gustavo and Abraham explore how to leverage data, understand consumer behavior, and craft a unique brand identity that resonates with the modern shopper.
Key topics that are covered:
• The critical role of digital branding in the grocery/e-commerce industry
• Identifying and understanding your target audience
• Crafting a compelling brand story and messaging
• Building a strong online presence through website, social media, and email marketing
• Measuring and optimizing brand performance
This webinar includes a Q&A section, so be sure to prepare questions!
Note: This webinar is in Spanish.
How to do eCommerce Branding in LATAM?
Abraham Geifman, CEO, Geifman Consulting
Abraham comes with over 25 years of experience in digital marketing, successfully implemented digital strategies to customers like GNP, Ipade, Famsa, Oster, Hir Casa, Mundo Joven, and Televisa, among others, an author of "Mercadotecnia con Salsa", a columnist at Merca 2.0 and Expansión, and instructor at ITAM (Instituto Tecnológico Autónomo de México). Apart from LATAM, his experience includes wider APAC region as well as global strategies.
Gustavo A Moreno, Senior Sales Director Mexico, Yango Tech
Gustavo brings over 25 years of experience in B2B sales and business development, with a proven track record in the Latin American market. He has a deep understanding of the region's cultures and business practices, having worked with leading technology companies such as Lucent Technologies, Sterling Commerce, SAP Ariba, IBM, NTT, and Axway. Gustavo's extensive network and expertise in the Latin American ecommerce market are now directed to Yango Tech's expansion in the region.
