Practical guide for e-commerce strategy in 2025

Creating an ecommerce strategy is one thing, and implementing is another - if you aren’t in it on a daily basis. Get practical solutions from the frontline of global digital operations.
Join Jane Shavarova, a Head of Implementation in MENA and LATAM at Yango Tech, as she unveils the battle-tested strategies for successful e-commerce and online channel execution in 2025.

This isn't high-level abstraction; it's a deep dive into the daily operational and execution issues Jane solves regionally and globally, offering a unique perspective on bridging the gap between ambitious plans and real-world results.

Jane is sharing her tried-and-tested 5-phase framework for tangible digital growth, directly addressing the complexities of implementation:
1 - MARKET ANALYSIS AND DATA COLLECTION: past & future trends, company data collection, a hypothesis for the offers, picking types for each zone is created, and competitor analysis is done
2 - OFFER-TIME & ASSORTMENT: customer segmentation is done, an offer for each zone is created, providing a hypothesis on how to acquire new customer segments
3 - DELIVERY ZONES & OFFER COMBINED: the city is divided into delivery zones, where each delivery zone has a fulfilment type and a particular offer for the customers
4 - PROJECT PLAN & RESOURCES PLAN: technological, staff, and process requirements & time phased plan done for implementation and infrastructure development, including marketing strategy
5 - FINANCIAL MODEL & BUDGETING: financial projects and CAPEX required with strict alignment to the roadmap created